AEM Website Migration

This web migration project moved multiple state sites into Adobe Experience Manager (AEM). With launching several versions, we kept our focus on making continuous improvements with product transparency.

Migration goals

For this project, we aimed to elevate the user experience across the sites by:

Helping users find easy-to-understand content about health plans faster
Creating/editing content to maintain 6-8th grade reading levels
Reducing duplicate and redundant content
Using new components to deliver content faster
Improving accessibility and SEO rankings

This work serves as a scalable roadmap/blueprint for future site development.

Migrate live site into brand patterns

37 pages, averaging 6.2 grade reading level

Reduce page size by ~33%, scrolling by ~40-50%

Lead content audit
Consolidate and create new pages as needed
Partner with UX designer for Figma layout

Present content visually

New table components

Organize data in easy-to-read, friendly way
View content on mobile and desktop
Edit scrolling instructional text for mobile view

Evolve campaign landing pages

Health literacy focus

Redesign pages using brand page patterns
Rewrite using easier-to-understand text
Add field text in new member form

Introduce new market

Product launch expansion

Audit product documentation for plan details
Lead SME content reviews for content accuracy
Create/write new pages/FAQs for SEO ranks