MICHELLE BLAKE
Cross-Channel Content and Project Management

Career
You'll find some of work history and role highlights below.
Health care work
As you view an AEM web migration project and browse campaign projects, you'll learn that I've led digital content for most lines of business, including:
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Medicare D-SNP
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Medicare - GPD Stars
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Medicaid
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Retail (Under 65)
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Employer Group
I'm able to create and follow waterfall or Agile timelines to help projects deliver on time.
Other industry work
My path has also led me to work across a number of sectors, like:
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Non-Profit
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CPG
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Employee Benefits
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More
Leadership
I've managed and trained content/AEM contractors and have led several website launches at the state/Enterprise levels. I've also enjoyed volunteering across non-profits and serving as a mentor in a college student intern program.
Work History
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Highmark Health
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Health Care Services Corporation (Blue Cross and Blue Shield of Illinois, Texas, Oklahoma, New Mexico and Montana)
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Aon Hewitt
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National Safety Council
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Discover Financial Services
Software/Programs
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JIRA
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Figma/Mural
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Adobe Experience Manager (AEM)
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Health Literacy Advisor
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AI (In-house tool)/Readable
Content Design/AEM Publishing
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Design pages with UX designer
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Enter content in Figma mockup
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Build/deploy AEM web templates
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Enter AEM web content/images
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QA/UAT AEM web pages
Certifications
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SAFe Agile Scrum Master
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Health Literacy Advocate-Highmark Health
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Human-Centered Design-LUMA
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Digital Marketing Strategies-Northwestern Kellog Executive Education
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NN/g UX-Certified - Web Design
Content/Content Strategy
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Write and edit friendly content (6-8 grade)
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Create/follow style guides
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Audit content for relevancy/gaps and recommendations
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Lead SME content reviews
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Create taxonomy/update SEO
Project Management/Agile
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Lead Agile Scrum Stand-ups
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Track Scrum Team projects
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Lead Agile Retro Ceremonies
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Lead/join PI-Planning activities
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Build Enterprise project timeline